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RESUME

Project manager and marketing communication strategist skilled at managing content and leading creative teams on multiple high-level assignments in deadline-driven environments.
SKILLS

Account management – supporting clients’ needs in a responsive, efficient and proactive manner.

Content development – creating and editing B2B and B2C marketing communications in digital and traditional print mediums including websites, blogs, newsletters, magazines and promotional email campaigns.

Project management – prioritizing, planning and directing short- and long-term marketing initiatives to ensure objectives are met with the highest possible quality and within the mandated budget parameters.

Resource and production management – selecting both internal and external work teams, setting goals and leading colleagues to ensure successful project completion.

Website management and production – managing websites from planning to launch, and overseeing daily and ongoing content strategies. 

 

WORK HISTORY

Freelance Project Manager, Editor, 2017-Present

Providing project management and publishing services including writing and editing. Clients:​

  • Ethicon, Inc.

  • MEDInnovate

  • Hyde Park Publishing Services​

  • Indian Hill Middle School

  • Shattles Communications

  • The Marketing Pack

Associate Director, Content, Northlich/Forza Marketing

Serve as managing editor for agency’s largest, most-profitable client, LoyaltyOne,  and its thought-leadership publication, COLLOQUY, on the principals and practices of loyalty marketing.

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COLLOQUY’s audience includes more than 50,000 high-level marketing executives. In addition to creating daily content for the COLLOQUY website, in 2016, I produced 50 weekly email newsletters, four 36-page magazines, several research reports and presentation decks for six webcasts. 

  • Supervise the day-to day operations of the publications and lead weekly client status and editorial meetings, offering story and research ideas.

  • Manage the editorial calendar, content development, digital and print production, distribution, budget and promotion.

  • Source, direct, oversee writers, designers and technical support.

  • Lead client marketing partner program including identifying partnership opportunities, negotiating contracts and fulfilling obligations, such as ghost writing, advertising and email campaigns and hosting webcasts.

  • Liaison between client and agency on the production of presentations and special projects, such as sales collateral and content from subject matter experts used for reports, blogs and webinars.

  • Maintain comprehensive knowledge
    of client’s business to anticipate marketing opportunities and participate in planning and strategy sessions for initiatives including marketing, editorial brainstorming and cross-departmental planning.

Freelance

Provide publishing services including writing, copyediting, proofreading and indexing. 

Publications:

  • Trade and text books

  • Ancillaries

  • Test banks

  • Study/video discussion aids

  • User guides

  • Blogs

  • Newsletters

  • Websites

Clients:

  • Hyde Park Publishing Services

  • Catalyst Direct

  • Elsevier/Anderson Publishing

  • Pearson Education

  • Custom Editorial Publishing

  • Cengage Learning

  • McGraw-Hill Education

  • Houghton Mifflin Harcourt

  • SAGE Publications

Account Manager and Copywriter, Frequency Marketing, Inc.

Serve primarily as liaison between multimillion dollar hotel client, Sheraton Corporation, and agency’s 75-person customer-service department including correspondence, telemarketing and customer reward fulfillment.

Responsibilities:

​

  • Supervise the day-to day operations of the publications and lead weekly client status
    and editorial meetings, offering story and research ideas.

  • Manage the editorial calendar, content development, digital and print production, distribution, budget and promotion.

  • Source, direct, oversee writers, designers
    and technical support.

  • Lead client marketing partner program including identifying partnership opportunities, negotiating contracts and fulfilling obligations, such as ghost writing, advertising and email campaigns and
    hosting webcasts.

Other clients:

​

  • Cracker Barrel Old Country Stores

  • Eddie Bauer

  • Buick Motor Co.

  • Prudential Insurance Co.

  • Verizon (NYNEX)

  • Bank One

  • AT&T Global Information Solutions (NCR)

EDUCATION, TRAINING, AFFILIATIONS

  • Bachelor of Arts, Communication, University of Cincinnati

  • Franklin Time Management Seminar

  • Zenger-Milles Management Skills Training

  • Creating Thinking Seminar

  • Organizational Communications Training

  • American Society for Indexing

  • Direct Marketing Association

  • Public Relations Society of America

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